Identifying and Evaluating the Effective Fields of Metaverse in Financial Flexibility: Future Perspectives of the Capital Market

Purpose: During the last decade, more and more attention has been paid to business interactions in a parallel world on the basis of virtual space, especially since the intensity of the desire to accept these changes during the spread of Corona is increasing every day (Gupta et al, 2024). Therefore, these changes caused many professions such as financial management of companies to witness rapid transformation and organizations such as Facebook; Coca-Cola and Disney have used Metaverse fields in their financial decisions (Kumar et al, 2023). For example, in July 2021, Facebook announced that it would invest at least $10 billion over the next five years to start operations in Metaverse and changed its name to Meta in order to reduce its financial costs, as To be recognized as a leading company in the field of competition with other companies (Kraus et al, 2022).
Method: The nature of any research in the humanities, based on the result; The purpose and type of data can be separated from each other. Therefore, the present study is considered as part of developmental research in terms of the result, because the phenomenon examined in this study does not have enough theoretical coherence to become a measurement tool according to the review of past studies, and this study, through the qualitative part, seeks to identify the effective areas in Metaverse is formed in terms of financial flexibility. From the objective point of view, this study is placed in the exploratory category, because the expansion of metaverse functions in the context of financial management functions is considered to be an emerging phenomenon, and through the analysis of the data theory of the foundation, it is tried to present the dimensions of this concept in the form of a multidimensional model. And the basis of the analysis should be placed in the context of the study. Finally, from the point of view of the type of data, this study should be considered hybrid. Because in the qualitative part, first, based on the data interview tool, during three stages of open coding; Axial and selective, the fields affecting the formation of the metaverse at the level of capital market companies are determined and then in the quantitative part through a series of matrix analyzes of row "i" and column "j" and scenario wizard software, first the possible situations regarding this phenomenon in The study platform is defined and in order to identify the possible scenarios, the possible prospects based on the codified scenarios are expanded through the matrix of mathematical functions in the study platform.
Findings: In this study, due to the lack of a coherent theoretical framework regarding the implementation of Metaverse for the higher effectiveness of the financial flexibility of capital market companies, in the first phase, the analysis of the data theory of the foundation was used. Therefore, during the 12 interviews conducted, in the three stages of coding, a total of 3 main categories and 6 core components and 35 conceptual themes were identified. Then, with the aim of formulating future scenarios in the field of implementing financial metaverses, first, through the link matrix, it was tried to determine the most effective key components by determining the inputs and outputs of the matrix model through the MicMac matrix. Therefore, the result of this section indicates the confirmation of the two axes of the two dimensions of the strategic capacities of Metaverse and the systematic implementation of Metaverse as the bases for determining the possible scenarios of evaluating the financial flexibility of companies based on the effective fields in the implementation of Metaverse, in order to determine through the reciprocal matrix, which of the scenarios can describe be the phenomenon under investigation.
Conclusion: The purpose of this research is identifying and evaluating the effective fields of metaverse in financial flexibility by future perspectives of the capital market. Based on the obtained result, the most favorable scenario, in the matrix of mathematical functions, is the matrix of the first quadrant with the explanatory phrase "Meta-Jurassic", which indicates the balanced level of effectiveness of the strategic capacities of the Metaverse with the systematic implementation of the Metaverse. In the analysis of the choice of "Meta Jurassic scenario" as shown by the contexts in it, capital market companies need a kind of structural insight when choosing metaverses related to the operational nature of their company in order to achieve a reliable and sustainable level of financial flexibility.