تأثیر خودکنترلی و دانش مالی بر رضایت مالی سرمایه‌گذاران بورس اوراق بهادار تهران با نقش میانجی رفتار مالی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد مدیریت کسب و کار، دانشگاه تبریز، آذربایجان شرقی، ایران .

2 دانشیار، گروه حسابداری، دانشگاه تبریز، آذربایجان شرقی، ایران.

3 استادیار، گروه حسابداری، دانشگاه تبریز، آذربایجان شرقی، ایران.

چکیده

هدف اصلی مطالعه حاضر بررسی تأثیر خودکنترلی و دانش مالی بر رضایت مالی با میانجی‌گری رفتار مالی در میان سرمایه‌گذاران بورس اوراق بهادار تهران است. از لحاظ نوع روش تحقیق پژوهش حاضر پیمایشی و از لحاظ هدف بنیادی محسوب می‌شود. در این مطالعه، نمونه‌گیری به روش در دسترس و با فرمول کوکران از جامعه مورد نظر به عمل آمده است. همچنین، داده‌ها از طریق پرسشنامه‌های استاندارد با طیف لیکرت و از نظرات سرمایه‌گذاران بورس اوراق بهادار تهران گردآوری شده است. روایی صوری و محتوایی پرسشنامه‌ توسط متخصصان و پایایی آن با ضریب آلفای کرونباخ مورد تایید قرار گرفت. درنهایت، داده‌های جمع‌آوری شده و تحلیل روابط بین متغیرها با روش مدل‌سازی معادلات ساختاری و از طریق نرم‌افزارهای SPSS  نسخه 23 و Smart PLS نسخه 3 بررسی شده است. یافته‌های حاصل از نتایج پژوهش نشان می‌دهد که خودکنترلی و دانش مالی به صورت مستقیم بر رفتار مالی سرمایه‌گذاران تاثیر دارند. همچنین، رفتار مالی به صورت مثبت بر رضایت مالی تأثیر دارد، در نتیجه نقش متغیر میانجی رفتار مالی تایید می‌شود. پیامد اصلی مطالعه حاضر این است که وجود سطح مطلوبی از خودکنترلی و دانش مالی در بین سرمایه‌گذاران می‌تواند رفتار مالی منطقی آن‌ها را تقویت کرده و درنهایت رضایت مالی سرمایه‌گذاران را فراهم کند.

کلیدواژه‌ها


عنوان مقاله [English]

The effect of self-control and financial knowledge on financial satisfaction of investors of Tehran Stock Exchange with the mediating role of financial Behavior

نویسندگان [English]

  • Fatteme Rahimpoor Khaneghah 1
  • Alireza Fazlzadeh 2
  • Sajad Naghdi 3
  • Vahid Ahmadian 3
1 Master of MBA, University of Tabrizt, East Azerbaijan Province, Iran.
2 Associate Prof, Department of Accounting, University of Tabriz, East Azerbaijan Province, Iran.
3 Assistant Prof, Department of Accounting, University of Tabriz, East Azerbaijan Province, Iran.
چکیده [English]

The main purpose of this study is to investigate the effect of self-control and financial knowledge on financial satisfaction mediated by financial behavior among investors in the Tehran Stock Exchange. This research is one of the types of quantitative and applied studies. In this study, sampling was done by Convenience method with Cochran's formula from the target population. Also, the data were collected through a questionnaire with Likert scale and from the opinions of investors of Tehran Stock Exchange. The face and content validity of the questionnaires were confirmed by experts and its reliability was confirmed by Cronbach's alpha coefficient. Finally, the collected data and the analysis of the relationships between the variables were analyzed by structural equation modeling and SPSS and SmartPLS software. Software output shows that self-control and financial knowledge directly affect the financial behavior of investors. Also, financial behavior has a positive effect on financial satisfaction. The important result of this study was that the role of financial behavioral mediator between independent and dependent variables was significant. The results of this study show that the existence of a desirable level of self-control and financial knowledge among investors can strengthen their rational financial behavior and ultimately, provide financial satisfaction to investors.

کلیدواژه‌ها [English]

  • Self-Control
  • Financial Knowledge
  • Financial Behavior
  • Financial Satisfaction
  • Investors of Tehran Stock Exchange
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